Bin It to Win It – using promotions to solve a huge society wide problem
Litter is a widespread in most of our towns and cities. Governments and Councils have tried various initiatives (remember Keep Britian Tidy!) but people continue to dispose of their rubbish improperly.
LitterLotto is designed to achieve a positive behavioural change and reduce litter and enhance the use of recycling bins. The core idea of LitterLotto is to incentivise the public to throw their rubbish in the bin by giving them a chance of winning a prize everytime they do so.
Download the innovative app, then take a picture of yourself chucking your rubbish in a bin and that is it – each new piece of litter is another chance to win!
An additional clever element of the app is that if you show it an item, it will then tell you, via AI, which colour/type of bin to place it in in order to improve the quality of recycling.
Although LitterLotto is available globally, it actually operates on a local basis, with prizes and rewards determined by local Councils who either fund the prizes themselves or through sponsors.
To date, over 24 million pieces of rubbish have been thrown in bins by the users of the app, showing the power of prize promotions to not only reward individuals but also to improve the environment and local neighbourhoods.
Litterlotto is the opposite to the usual method of litter control. Instead of fines issued by the Police or council officials, it provides rewards and they are always on the look out for more new sponsors to assist in incentivising the public to use bins and recycle.
To find out how a partnership with them can benefit both your organisation and the environment please get in touch with them via the website www.litterlotto.com or email: beingahero@litterlotto.com
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