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2024 Christmas promotions roundup
We love seeing prize promotions at this time of year becoming increasingly creative and more focused on giving away generous…
When are you free to use “free”?
Samsung recently ran a promotion that got flagged for an ASA ruling, highlighting the importance of compliant marketing communications and…
Navigating the Digital Divide: Australia’s Plan to Ban Social Media for Under 16s
In an era where digital devices are practically extensions of ourselves, Australia is stirring up conversation with its bold proposal…
Alcohol Price Increase Hits Scotland
Scotland has unique rules for the marketing of alcohol which can make it difficult for brands seeking to run national…
New LHFD Ruling Targets TV and Online Advertising
Plans for restrictions on the advertising of Less Healthy Food and Drink (‘LHFD’) products (previously known as HFSS or High…
Prize Givers Win King’s Award
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The Grocer: How to master prize promotions & boost engagement
The Grocer invited Jeremy Stern to share his experience of the world of promotions “which can be difficult to navigate…
Don’t Fall Foul of Sports Marketing Compliance
Whether you’re a sponsor or a partner, or you simply want to ‘get in on the game’, you need to…
Take the risk out of your next influencer marketing campaign
Jeremy Stern, CEO of PromoVeritas Ltd unpacks how to avoid falling victim to the many fallacies of influencer marketing. Influencer…
Influencer Marketing: Top Tips to Stay Compliant
With increasingly expensive advertising costs and consumers responding to influencer recommendations, 71% of brands say they expect influencers to play…
MD Appointment tips Female Leadership to 80%
PromoVeritas is proud of its distinctly female leadership team and its appointment of Gemma Cutting to Managing Director. Joining PromoVeritas…
10 Need to Know Facts: Italian Promotions
The running of ‘Promotions’ is taking off across the world not just in the UK. Brands and agencies are running…
