Markets
Weeks of Olympic Games
Excited Winners
Golden Moment Experience
‘For Every Golden Moment’ was the 2024 Olympic campaign from Corona Cero, the first ever (zero) alcohol brand to sponsor the Olympics. PromoVeritas enjoy a long-standing relationship with the AB InBev group and were delighted to be invited to support their Olympic promotion campaign.
Corona wanted to maximise their Cero brand’s exposure during the Olympics with a range of Olympic-related activations during this short but impactful promotional period.
Belgium 
Italy 
Netherlands 
Poland 
Spain 
United Kingdom AB InBev engaged PromoVeritas to administer their consumer-facing Corona Olympics On-Pack Promotion. Consumers had the chance to win tickets, travel and accommodation to the Paris 2024 Olympic Games. PromoVeritas worked with the Corona team to scope, plan and deliver the on-pack activation from on-pack comms to fulfilment of the prizes for winners plus a guest. A total of 61 tickets, plus hotel and travel to be won.
PromoVeritas provided an end-to-end service for our client and their winners, including the digital experience, legal support, winner management, customer service, welcome packs and prepaid cards for at-event expenses.
PromoVeritas provided the legal consultation and support with all 7 participating markets.
Built the digital journey for consumers to claim their prize and enter essential travel details.
PromoVeritas supported Corona’s winners before and during the Olympic Games in English and German, organising delivery of tickets, arranging bespoke travel and accommodation, answering queries online, on-call and on-sit
We also fulfilled UK Corona merchandise prizes, to over 3,000 winners.
Duffle Bags
Tote Bags
Paddleboards
