Corona Island Life

9

Market Legal Review

1

Trip of a Lifetime

3000+

Prizes Fulfilled

1

Corona Island

AB InBev wanted to give their Corona consumers from 9 different countries around the world the chance to win a trip of a life time to the brands very own Corona island.

Their island is located in the Caribbean Sea, just off the coast of Colombia. It is fully designed to help visitors disconnect from their busy life and reconnect with nature

It was a case of scan the QR code and enter their details to be in with a chance to win a 5-night trip to Corona Island for themselves and a guest including transport, accommodation and meals.

Activations

  • Alcohol & Beverages

The Services We Provided

  • Consultancy
  • Legal Advice
  • Terms & Conditions

Live Markets

  • Belgium flagBelgium
  • France flagFrance
  • Ireland flagIreland
  • Luxembourg flagLuxembourg
  • Netherlands flagNetherlands
  • Spain flagSpain
  • Switzerland flagSwitzerland
  • United Arab Emirates flagUnited Arab Emirates
  • United Kingdom flagUnited Kingdom

500 +

Instant Cameras

10

£1000 Habitat Gift Cards

1500

Branded Corona Water Bottles

1000

£6 Corona Beer Vouchers

What the client needed

Corona needed a way to give consumers the chance to visit their Island. They came to use looking for promotional and legal expertise for how this could be done across 9 markets.

How we powered their promotion

We drafted terms & conditions for Corona to use both on and off pack which was based on a thorough 9 market legal review. Helping to ensure complete compliance across all the participating countries.

We helped the team shape this prize promotion into something consumers could really get behind and enjoy, making sure thing everything went off without a hitch.

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