The Grocer: How to master prize promotions & boost engagement
The Grocer invited Jeremy Stern to share his experience of the world of promotions “which can be difficult to navigate and legal issues are all too frequent.”
Running promotions is not simply a case of having an idea and rolling it out. There are a number of factors to consider: you need to choose the right mechanic for the right objective, get the correct type and number of prizes and ensure compliance with the latest laws and best practice.
